LEVEL UP
YOUR VISION
I'm a .

Hi! My name is Ben Fischer. A passionate gamer and experienced Creative Director with 10+ years of business expertise in transforming ideas into compelling visual experiences that engage and inspire audiences.

10+ Years

Business Experience

100+ Projects

Successfully Completed

60+ Brands

Brands Elevated

100%

Authentic Gaming Perspective

About me

My Story & Vision

Gaming has been more than just a passion for me—it’s been a lifeline. From Nintendo consoles in childhood to competitive PC gaming, this industry shaped who I am today. As a trans man, gaming communities and Twitch streams provided me with safety, acceptance, and belonging during my transition journey.

This personal experience drives my vision: to make gaming and media more inspirational and inclusive for everyone. With over 10 years of creative leadership experience, I understand both the business side and the human side of what we do. 

Now I’m ready to bring this authentic perspective and creative vision to Team Liquid here in Utrecht.

Learning Dutch

Ready for Utrecht life

Netherlands Bound

Future home base?

Why Team Liquid?

Imagine campaigns that don’t just promote—they create movements. Content that transforms casual viewers into die-hard fans who tattoo your logo on their skin. Brand experiences so compelling that competitors hire consultants to reverse-engineer your magic.

This is what I want to build with Team Liquid.

I see a creative future where every piece of content tells a story that matters. Where tournament announcements feel like movie trailers. Where player spotlights become cultural phenomena. Where merchandise campaigns create waiting lists, not discounts.

My approach: Combine authentic gaming culture insight with strategic business thinking. Use data-driven creativity that respects the community while driving measurable growth. Build content ecosystems, not just individual pieces.

The result: Team Liquid doesn’t just compete in esports—you define what esports culture becomes. Your creative output sets industry standards while your community becomes the envy of every organization in gaming.

This isn’t about making pretty graphics. This is about making Team Liquid synonymous with creative excellence that converts passion into profit and viewers into lifelong believers.

Gaming Journey

Why does my gaming journey matter for Team Liquid? Because authentic creative direction comes from lived experience. Every campaign, every brand moment, every piece of content I create is informed by decades of genuine gaming passion.

Gaming communities have given me so much, and through creative leadership, I want to give back to these spaces that help millions find themselves and each other. The gaming industry shows how brands can be more than products: they can be cultural platforms that inspire creativity, inclusion, and connection.

Nintendo Era
1990s

First gaming experiences that sparked lifelong passion. Mario, Lion King, Donkey Kong, and countless hours that taught me the power of interactive storytelling.

PlayStation Years
2000s

Console gaming deepened my understanding of interactive media. From Final Fantasy epics to competitive fighting games - I learned what makes players emotionally invested.

PC Gaming
2017+

Apex Legends since release, strategy games, competitive gaming. Discovered the esports scene and understood what makes gaming communities thrive.

Family Gaming
Present

Cozy games on Switch, building zoos in Planet Zoo with my daughter. Gaming as connection, creativity, and pure joy - the heart of what we market.

Skills & Expertise

From TV production to digital marketing – my diverse background spans traditional media, creative agencies, and gaming culture. With 10+ years of hands-on experience, I bring both the artistic vision and strategic leadership needed to elevate Team Liquid’s creative output. Here’s what I bring to the table:

ADOBE CREATIVE SUITE

Expert-level proficiency in Photoshop, Premiere Pro, After Effects, and InDesign. 10+ years creating everything from social media campaigns to TV commercials and brand identities.

3D & ANIMATION

Advanced skills in Blender 3D and Cinema 4D for creating immersive gaming content. From motion graphics to complex 3D visualizations that bring brands to life.

TECHNICAL SYSTEMS

Deep experience with DAM systems, data protection management, and IT processes in creative environments. I optimize workflows so teams can focus on creativity.

LEADERSHIP

Led creative teams at OneCareer, coached junior designers at Mawave, and built my own agency LABEL.los with 60+ clients. I develop talent and deliver results.

MANAGEMENT

Expert workflow management with Asana and Notion. Proven leadership in coaching teams and clear stakeholder communication across all project phases.

LANGUAGES

German (Native speaker with strong copywriting skills) | English (C1 – Fluent in business and creative contexts) |
Dutch (A1 – Actively learning for a move to the netherlands)

Business Journey

My professional evolution spans media production, entrepreneurship, and creative leadership. While my full career history is detailed in my CV, here are the key milestones that shaped my strategic vision and prepared me to drive Team Liquid’s creative excellence.

December 2016Sachsen Fernsehen
January 2019LABEL.los
August 2022Mawave Marketing
May 2025OneCareer

Featured Work

A curated selection showcasing my versatility across print, digital, branding, and 3D design. From strategic design to immersive 3D worlds – this is where visual experiences come to life that move audiences.

GRAPHIC DESIGN

Visual communication that moves audiences. From strategic branding to creative campaigns – print, social ads, and product design that tells stories.

3D DESIGN

Three-dimensional worlds that inspire. Character design, environment art, and product visualizations using cutting-edge 3D technology.

MOTION & VIDEO

Moving images that tell stories. From cinematic trailers to animated social media campaigns – motion graphics that evoke emotions.

Ready for the future?

Let’s create the future of Liquid Media together. I’m excited to discuss my vision, passion, and how my unique perspective can contribute to Team Liquid’s continued success. From one gamer to the ultimate gaming organization — let’s make magic happen.

© 2025 Ben Fischer – Creative Director & Gamer | Made with ❤️ for Team Liquid | Powered by passion and pixels