
YOUR VISION
Hi! My name is Ben Fischer. A passionate gamer and experienced Creative Director with 10+ years of business expertise in transforming ideas into compelling visual experiences that engage and inspire audiences.
10+ Years
Business Experience
100+ Projects
Successfully Completed
60+ Brands
Brands Elevated
100%
Authentic Gaming Perspective
About me
My Story & Vision
Gaming has been more than just a passion for me—it’s been a lifeline. From Nintendo consoles in childhood to competitive PC gaming, this industry shaped who I am today. As a trans man, gaming communities and Twitch streams provided me with safety, acceptance, and belonging during my transition journey.
This personal experience drives my vision: to make gaming and media more inspirational and inclusive for everyone. With over 10 years of creative leadership experience, I understand both the business side and the human side of what we do.
Now I’m ready to bring this authentic perspective and creative vision to Team Liquid here in Utrecht.
Learning Dutch
Ready for Utrecht life
Netherlands Bound
Future home base?
Why Team Liquid?
Imagine campaigns that don’t just promote—they create movements. Content that transforms casual viewers into die-hard fans who tattoo your logo on their skin. Brand experiences so compelling that competitors hire consultants to reverse-engineer your magic.
This is what I want to build with Team Liquid.
I see a creative future where every piece of content tells a story that matters. Where tournament announcements feel like movie trailers. Where player spotlights become cultural phenomena. Where merchandise campaigns create waiting lists, not discounts.
My approach: Combine authentic gaming culture insight with strategic business thinking. Use data-driven creativity that respects the community while driving measurable growth. Build content ecosystems, not just individual pieces.
The result: Team Liquid doesn’t just compete in esports—you define what esports culture becomes. Your creative output sets industry standards while your community becomes the envy of every organization in gaming.
This isn’t about making pretty graphics. This is about making Team Liquid synonymous with creative excellence that converts passion into profit and viewers into lifelong believers.
Gaming Journey
Why does my gaming journey matter for Team Liquid? Because authentic creative direction comes from lived experience. Every campaign, every brand moment, every piece of content I create is informed by decades of genuine gaming passion.
Gaming communities have given me so much, and through creative leadership, I want to give back to these spaces that help millions find themselves and each other. The gaming industry shows how brands can be more than products: they can be cultural platforms that inspire creativity, inclusion, and connection.
First gaming experiences that sparked lifelong passion. Mario, Lion King, Donkey Kong, and countless hours that taught me the power of interactive storytelling.
Console gaming deepened my understanding of interactive media. From Final Fantasy epics to competitive fighting games - I learned what makes players emotionally invested.
Apex Legends since release, strategy games, competitive gaming. Discovered the esports scene and understood what makes gaming communities thrive.
Cozy games on Switch, building zoos in Planet Zoo with my daughter. Gaming as connection, creativity, and pure joy - the heart of what we market.
Skills & Expertise
From TV production to digital marketing – my diverse background spans traditional media, creative agencies, and gaming culture. With 10+ years of hands-on experience, I bring both the artistic vision and strategic leadership needed to elevate Team Liquid’s creative output. Here’s what I bring to the table:
ADOBE CREATIVE SUITE
Expert-level proficiency in Photoshop, Premiere Pro, After Effects, and InDesign. 10+ years creating everything from social media campaigns to TV commercials and brand identities.
3D & ANIMATION
Advanced skills in Blender 3D and Cinema 4D for creating immersive gaming content. From motion graphics to complex 3D visualizations that bring brands to life.
TECHNICAL SYSTEMS
Deep experience with DAM systems, data protection management, and IT processes in creative environments. I optimize workflows so teams can focus on creativity.
LEADERSHIP
Led creative teams at OneCareer, coached junior designers at Mawave, and built my own agency LABEL.los with 60+ clients. I develop talent and deliver results.
MANAGEMENT
Expert workflow management with Asana and Notion. Proven leadership in coaching teams and clear stakeholder communication across all project phases.
LANGUAGES
German (Native speaker with strong copywriting skills) | English (C1 – Fluent in business and creative contexts) |
Dutch (A1 – Actively learning for a move to the netherlands)
Business Journey
My professional evolution spans media production, entrepreneurship, and creative leadership. While my full career history is detailed in my CV, here are the key milestones that shaped my strategic vision and prepared me to drive Team Liquid’s creative excellence.
Editor & Producer
Conceptualized and produced TV formats with strong storytelling focus. Led editorial work, filming, interviews, and moderation including voice-over. Created motion design for commercials and TV segments.
CEO & Creative Director
Built and led my own creative agency serving 60+ clients across diverse industries. Developed corporate identities, branding concepts, and content strategies. Produced strategically-driven content: graphics, video, and animation.
Senior Designer & Admin
Developed creative communication strategies for Meta & TikTok campaigns across 25+ brands. Coached junior designers and optimized paid content workflows. Managed data protection, DAM systems, and IT processes while delivering high-end post-production and motion design.
Unitlead Creative Team
Built and managed creative team (graphics, layout, video) with strategic oversight of media production. Established quality standards and development KPIs. Led company-wide transformation processes and implemented AI-driven automation workflows for enhanced efficiency
Featured Work
A curated selection showcasing my versatility across print, digital, branding, and 3D design. From strategic design to immersive 3D worlds – this is where visual experiences come to life that move audiences.
GRAPHIC DESIGN
Visual communication that moves audiences. From strategic branding to creative campaigns – print, social ads, and product design that tells stories.
3D DESIGN
Three-dimensional worlds that inspire. Character design, environment art, and product visualizations using cutting-edge 3D technology.
MOTION & VIDEO
Moving images that tell stories. From cinematic trailers to animated social media campaigns – motion graphics that evoke emotions.
Ready for the future?
Let’s create the future of Liquid Media together. I’m excited to discuss my vision, passion, and how my unique perspective can contribute to Team Liquid’s continued success. From one gamer to the ultimate gaming organization — let’s make magic happen.
© 2025 Ben Fischer – Creative Director & Gamer | Made with for Team Liquid | Powered by passion and pixels